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4 x La Riche Directions Semi-Perm Hair Colour Apple Green

Best price: £15.28
  • La Riche Directions semi-permanent hair dyes come in a fabulous..
  • All colours can be mixed together which means that the possibil..
  • Please note: the colour charts have carried out on bleached hai..

Product Attributes

  • Size: 88.00 ml (Pack of 4)

Positives

Neutrals

Negatives

60.8% 11.3% 27.8%

Senti Score  [72.2%]

L'Oreal Magic Retouch Mahogany Brown Temporary Instant Root Conceale..

Best price: £8.61 (14% off)
  • Grey root touch-up spray for dyed hair, Temporary colour until ..
  • Natural looking coverage at the roots, Conceals root regrowth, ..
  • Easy application, Shake well before use, Keep product upright a..
  • Up to 25 applications in each bottle, Colour stays in place thr..
  • Contents: 1x L'Oral Magic Retouch Root Spray in Mahogany Brown,..

Product Attributes

  • Width: 0.6 Inches,
  • Height: 0.9 Inches,
  • Weight: 73.0 grams,
  • Length: 0.8 Inches,
  • Size: 75 ml (Pack of 1)

Positives

Neutrals

Negatives

57.8% 13.9% 28.3%

Senti Score  [71.7%]

* hover your mouse over a word to see more details

4 x La Riche Directions Semi-Perm Hair Colour Apple Green

absolutely beautiful terrible waste love happy stained amazing leave great lovely patchy rather disappointed disappointed absolutely stunning complete waste super pleased stain

L'Oreal Magic Retouch Mahogany Brown Temporary Instant Root Conceale..

excellent product darker perfect awful waste very pleased expensive disappointed good excellent messy recommend absolutely brilliant total mess corona virus terrible great

Compare Cons

very disappointed in both products

"this hair dye was the worst iv ever used was a complete waste of money did not work in any way very disappointed"
99.0%

awful stuff in both products

"awful stuff"
98.7%

waste of money in both products

"most shocking hair dye i've used i've got bleach blone hair and it hasn't touched it at all waste of money"
89.8%

would not recommend in both products

"would not recommend it !"
57.6%

dark brown in both products

"i used the ebony dye expecting it to dye my hair a black or at least very dark brown and it came out very dark purple and turned my roots green"
57.2%

would not recommend at in both products

"would not recommend at all"
54.7%

very disappointing in both products

"have used various red eyes before but this is very disappointing"
54.5%

washed straight in both products

"the colour and dye just washed straight out"
53.4%

very small in both products

"it didn’t do much to my thoroughly bleached hair other than a very small patch of pink on one side of my fringe which to be fair was a lovely colour for about a day or two but came straight out in the wash "
50.7%

rather disappointed

"rather disappointed"
99.9%

complete waste

"this hair dye was the worst iv ever used was a complete waste of money did not work in any way very disappointed"
99.9%

terrible waste

"terrible waste of money"
99.3%

really patchy

"put this on top of bleach blonde hair and after just 2 washes it went really patchy!"
99.1%

worst mistake

"thought i'd try directions and honestly it was the worst mistake"
98.7%

absolutely awful

"this product is absolutely awful and i would avoid"
98.6%

bloody awful

"bloody awful!"
98.5%

before dying

"must bleach before dying"
97.4%

absolutely terrible

"absolutely terrible!"
96.7%

extremely dissatisfied

"extremely dissatisfied"
95.9%

total embarrassment

"meant to be a nice lilac colour and used 4 tubs on my hair and my hair was left looking in this state total embarrassment!"
90.8%

super disappointed

"super disappointed"
89.9%

worst iv ever used

"this hair dye was the worst iv ever used was a complete waste of money did not work in any way very disappointed"
89.9%

makes a mess

"it rinses out quite clear compared to the magenta version of the same brand which makes a mess in your bath but the colour lasts quite a while"
89.8%

came out very dull

"came out very dull barely a blue tint"
89.8%

quite pale

"i have different variations on pink but the majority of my hair is quite pale and you can’t really tell that it’s pink"
89.5%

drip stains

"the shower tiles now have permanent faded purple drip stains"
88.4%

miserable its heart

"now i'm soooooo miserable its heart breaking"
86.5%

fades quickly

"it fades quickly"
75.0%

already broken

"i am aware this was the last in stock at the time of purchase and am wondering if it was already broken before they even dispatched it!"
74.9%

tepid water

"another tip to longevity of colour is to wash your hair in baby shampoo in tepid water no more than 30c"
74.9%

dying again

"i use it to keep the vibrancy of the colour between dying again with permanent colour"
74.9%

star sorry

"only reason i have given this a 2 star sorry"
74.9%

dosent damage

"dosent damage the hair"
74.9%

dying skills

"it still needs touching up but that's totally on me my bad dying skills not the quality of the colour"
74.9%

only issue

"the only issue i have with it something i think i have already seen mentioned in another review which is that if you scratch your head you nails and hands will be covered in blue no matter how much of the dye you have washed out"
74.9%

most shocking

"most shocking hair dye i've used i've got bleach blone hair and it hasn't touched it at all waste of money"
74.9%

nothing significant

"i've washed my hair once since and the color has washed out a little but nothing significant"
74.8%

wouldnt waste

"i bought the silver not too long ago and when i used it i left it on for 30 40 mins and it litterally did nothing to my hair the colour just slid off was not impressed hair was platinum blonde wouldnt waste my money again"
74.7%

arrived bang

"product arrived bang on time considering the circumstances i was expecting a delay but that didn't happen"
74.6%

really tight

"for guys with a really tight haircut on the side like me the short hairs will go much pinker than the rest of your hair if you're not careful so after 7 minutes i wiped it off the sides of my head allowing the top of my head to develop for longer"
74.6%

would avoid

"this product is absolutely awful and i would avoid"
74.6%

remove those stains

"very hard to remove those stains from ceramic"
74.6%

nasty smell

"not at all messy and no nasty smell"
74.6%

minor inconvenience

"this is only a minor inconvenience though"
74.5%

litreally washed

"washed off and litreally washed off"
74.5%

dying brush

"the only downside is the size shape of the pots as they’re too narrow for a dying brush so you have to decant it into a bowl"
74.3%

become expensive

"can also become expensive for anyone with long hair as i had to dye it nearly weekly to retain a strong silver and i need one tub for my hair mid back length "
74.3%

wash out quickly

"due to it being semi permanent it does wash out quickly especially if you use product and heat on your hair and dye does have a tendancy to rub off on pillows"
74.0%

zero stars

"i would have left zero stars if i could!"
74.0%

virgin hair

"only use on colour treated hair it doesn't take on virgin hair at all!"
73.8%

have washed

"the only issue i have with it something i think i have already seen mentioned in another review which is that if you scratch your head you nails and hands will be covered in blue no matter how much of the dye you have washed out"
73.5%

returning this

"when they came i was so excited until i opened them and saw a complete mess hair dye everywhere in the box on the amazon box i'm pretty sure i ordered 4 not 2 and a half tubs one of the tubs was covered in dye and there wasn't a peel of tab of the dye and i'm not happy and i'm returning this"
73.5%

looks awful

"where the colour has actually come out is very patchy and looks awful"
72.8%

wash out completely

"probably i should wear gloves and don’t do it in the bath though hahah i highly recommend those colours as they are good to have a intensive colour change but they will wash off to be lighter and then you can do another colour it will not wash out completely though so please be aware"
72.6%

pure white

"if your hair is pure white from bleaching it it will be more blue then silver"
72.5%

needed 3 tubs

"i hadn't used this product for 20 years it still works great i massage the dye into my hair until it is a creamy consistency and leave in for 3 plus hours because my hair is thick and quite course i bleached my hair first i have very long hair i needed 3 tubs it doesn't cover up grey hair still a good"
72.1%

blue tubes

"i bought neon blue packet says neon blue tubes say neon blue"
71.8%

loses intensity

"it loses intensity after 4 5 washes but the effect is quite nice as it ends up being a light green ish shade"
71.3%

wasted on a defected item

"so now my money has been wasted on a defected item"
71.0%

slightly washed

"my hair was red on top of bleached hair previously but a slightly washed out more orange tone of red this is more pinker deep red"
70.7%

cold colours

"i have also tried the purples which look fab but wasn't for me it didn't go down too well when removing so i now know to stay away from cold colours but maybe that's because i am naturally ginger?"
70.6%

dark tulip

"and dark tulip over xxl live purple"
70.6%

dark strawberry

"blonde with copper dark strawberry and light and some greys coming through"
70.6%

dark purple

"bought this product was ment be rose red but it was dark purple there no way of changing it or returning it so waste of £20 brilliant !"
70.6%

stained everything

"faat delivery but the colour came oit nothing like its suppose to its stained everything and my hair is green not blue!"
70.4%

very patchy

"it was very patchy"
69.8%

wasted our time and money

"would not recommend as the dye didn't even stick to my hair and just wasted our time and money"
68.8%

waste your money

"don't waste your money"
68.1%

stain your hair

"it does last a while mine lasted over a month and it does stain your hair!"
67.8%

disappointed about this

"disappointed about this after so many good reviews i thought this would give me a nice dark silver colour"
67.1%

wash off to be lighter

"probably i should wear gloves and don’t do it in the bath though hahah i highly recommend those colours as they are good to have a intensive colour change but they will wash off to be lighter and then you can do another colour it will not wash out completely though so please be aware"
67.0%

permanent dyes

"like with other non ammonia non permanent dyes you have to leave it on a lot longer than it says unless you have very light coloured hair so i’d recommend putting it on for at least a couple of hours"
67.0%

washed out quickly

"washed out quickly"
66.4%

very heavy

"another go at it and my hair will have a very heavy hint of silver"
66.3%

looks nothing

"it looks nothing like the picture they advertise with the product"
66.3%

fades after one wash

"this product has left it feeling dry and the colour fades after one wash"
66.3%

would definitely

"i would definitely not recommend"
66.2%

they stain

"of course they stain!"
66.1%

lukewarm water

"just for reference i only washed my hair in lukewarm water and used l’oréal colour protect shampoo which i used before when i had blue hair which i had done in a salon and the shampoo was fine with my other hair colour brand"
65.7%

dying dry shampoo

"wait a minimum of 2 days before washing after dying dry shampoo is your friend "
65.7%

facial exfoliator

"i also got some all over my neck forehead and hands again whoops but with a quick facial exfoliator it was off and no stains!"
65.6%

washed out a little

"i've washed my hair once since and the color has washed out a little but nothing significant"
65.6%

bleeds like crazy

"smells pretty good and it’s cheap but the colour bleeds like crazy for up to 3 washes after by which time it already starts to slightly fade "
65.5%

starts to fade

"fast delivery and i’ve got plenty under the sink for when it starts to fade"
65.5%

cruelty free

"the dye does not smell is cruelty free"
65.3%

bleed onto bed sheets

"midnight blue directions goes on very nicely and lasts for ages the only issue with this colour is that it's so extremely pigmented that it will bleed onto bed sheets and collars of tshirts for weeks i only need to wash my hair once a week so maybe if you do it more often it might be okay"
65.3%

pretty expensive

"it was getting pretty expensive"
65.1%

dirty green either

"5 weeks this bright too and the pastel colour after isn’t a dirty green either ☺️"
64.6%

torn but thought

"i read the reviews and was torn but thought i would try it anyway"
64.5%

with vaseline

"just make sure you are careful during the application process and cover areas you don't want dyed with vaseline as it is quiet hard to remove the dye from your skin"
64.1%

ridiculously porous

"i'm guessing my hair is ridiculously porous so soon as i get this purple abomination off my roots i'll mix the toner with conditioner and see what happens!"
63.8%

dont waste

"dont waste your money or do as some suggest and go to poundland to get it n try it at their cost"
63.6%

slightly fade

"smells pretty good and it’s cheap but the colour bleeds like crazy for up to 3 washes after by which time it already starts to slightly fade "
63.5%

purple streaks

"i mix this with conditioner and use it as a white toner the purple eliminates yellow in my hair cause its opposite its good for that except it does come out with light purple streaks in sometimes but i don't really mind :p"
63.2%

arrived broken

"cannot fault the product however the fact that 2 out of the 4 pots i ordered arrived broken leaking lovely orange dye all over the box which had been bashed on one side"
61.9%

lack of skill

"because my original blonde was different shades & unevenly applied through lack of skill so the blue has turned out in different shades"
61.4%

very obvious

"i did leave it in for a lot longer 40mins than the directions on the tub suggested as i have a few dry areas in my hair that take longer to absorb the dye and as i am doing my entire head blue it's very obvious if certain areas are different colours"
61.3%

leaking everywhere

"item came completely damaged and leaking everywhere!"
61.3%

very poor quality

"very poor quality and not worth the money"
61.2%

looks ridiculous

"looks ridiculous!"
61.1%

damage my hair

"use this all the time it’s vibrant and doesn’t damage my hair💜"
60.9%

destroy my curly hair

"i like that this dye doesn't have bleach in it so it doesn't destroy my curly hair or change the texture in any way"
60.5%

fade even then

"the latter is more effective and it took two weeks of washing it everyday shampooing it twice each time for it to fade even then it was still a nice light pink colour"
60.4%

streaky 1st time

"easy to apply however went streaky 1st time so had to try again and worked better 2nd time round!"
60.3%

this problem

"unfortunately as many blue hair dye users know this colour won't come out easy and i will most likely have to dye my hair green in order to even out the colour dye it black or bleach it again multiple times in order to use another brand to fix this problem"
59.9%

before second

"so the first photo was my hair before second when my hair was bleached all over third is directions rubine over all my hair and it covered so even and i'm happy with the results!"
59.8%

after dying

"i usually also condition my hair after dying because it can still feel brittle due to the bleach"
59.1%

dying my hair

"i've been dying my hair for years i've gone loads of colours but this denim blue is by far my favourite"
59.0%

purple abomination

"i'm guessing my hair is ridiculously porous so soon as i get this purple abomination off my roots i'll mix the toner with conditioner and see what happens!"
58.8%

were already

"my expectations were already low as my hair was strawberry blonde so didn’t expect the full pastel effect to work on me"
58.0%

n't come out blue

"didn’t lighten the hair first as yellow and blue make green but still didn’t come out blue but there was a change in colour"
57.6%

complete mess hair

"when they came i was so excited until i opened them and saw a complete mess hair dye everywhere in the box on the amazon box i'm pretty sure i ordered 4 not 2 and a half tubs one of the tubs was covered in dye and there wasn't a peel of tab of the dye and i'm not happy and i'm returning this"
57.4%

worry about that

"i lot of colour washes out when you rinse so don't worry about that"
57.4%

not impressed hair

"i bought the silver not too long ago and when i used it i left it on for 30 40 mins and it litterally did nothing to my hair the colour just slid off was not impressed hair was platinum blonde wouldnt waste my money again"
57.4%

extremely pigmented

"midnight blue directions goes on very nicely and lasts for ages the only issue with this colour is that it's so extremely pigmented that it will bleed onto bed sheets and collars of tshirts for weeks i only need to wash my hair once a week so maybe if you do it more often it might be okay"
56.6%

not have any dislikes

"i did not have any dislikes"
56.5%

not very pigmented colour

"you don't get much product and it's not very pigmented colour was gone in 1 wash"
56.4%

have a few dry areas

"i did leave it in for a lot longer 40mins than the directions on the tub suggested as i have a few dry areas in my hair that take longer to absorb the dye and as i am doing my entire head blue it's very obvious if certain areas are different colours"
55.9%

with tones

"so i understand my hair is uneven with tones but"
55.9%

hair was not dyed

"she was very sad when she saw that her hair was not dyed"
55.9%

load of rubbish

"load of rubbish"
55.3%

riche website

"i followed the instructions and also read up on the la riche website to ensure i was doing it right and still nothing"
55.2%

wear gloves

"unless you want to stain your hands bright pink for the rest of eternity wear gloves"
55.2%

green not blue

"faat delivery but the colour came oit nothing like its suppose to its stained everything and my hair is green not blue!"
55.2%

barely any take

"i applied as per the instructions the first time and there was barely any take so the second time i applied to dry hair that had just been washed and it turned out perfectly on the blonde sections of my hair"
55.1%

sure on longevity

"i havnt washed it yet so not sure on longevity just yet"
55.1%

stains skin

"it's consistency doesn't lend itself to absorbing effectively with the hair the dye stains skin unlike anything i have seen before i had to resort to a mixture of water bleach and nail varnish remover to get it to a mild staining"
55.1%

gave me palpitations

"everytime i washed my hair the water would run pure deep pink which gave me palpitations every time it rained outside"
54.9%

slapped it on carefully

"i slapped it on carefully with a tinting brush and let it sit"
54.8%

truly horrendous

"truly horrendous"
54.8%

no reply to email

"no reply to email"
54.8%

no brush just tubs

"first thing no gloves no brush just tubs"
54.8%

very long hair

"i hadn't used this product for 20 years it still works great i massage the dye into my hair until it is a creamy consistency and leave in for 3 plus hours because my hair is thick and quite course i bleached my hair first i have very long hair i needed 3 tubs it doesn't cover up grey hair still a good"
54.7%

very long as definitely

"didnt last very long as definitely did not look like a bright lilac as pictured"
54.7%

it's patchy

"didn't take aswell as i'd hoped alot of it came out on rinsing after having the product on so it's patchy but i'll reapply and see how it goes"
54.7%

would not buy again

"would not buy again"
54.7%

no dyes like this

"don't last very long but no dyes like this do i have used probably every dye out there!"
54.7%

were no gloves

"it's a very easy to use colour but there were no gloves and the colour did not last"
54.7%

it's so patchy

"having to redo as it’s so patchy"
54.7%

supposed to be fire

"the colour was supposed to be fire"
54.6%

does n't work at

"tried on my natural grey hair but it doesn't work at all"
54.6%

not for brown hair

"i nearly did not buy this rubine colour based on some of the other reviews which stated it was not for brown hair but i am very glad i ignored them"
54.6%

n't look any different

"had faded blue hair didn't look any different!"
54.6%

n't what i wanted

"not necessarily a bad thing if that's what you're looking for but in my case this unfortunately wasn't what i wanted"
54.6%

harmful to hair

"great and non harmful to hair!"
54.4%

bought the silver

"i bought the silver not too long ago and when i used it i left it on for 30 40 mins and it litterally did nothing to my hair the colour just slid off was not impressed hair was platinum blonde wouldnt waste my money again"
54.4%

liquid to help fade

"i have to fade mine before going back to work so i washed it everyday use head and shoulders or washing up liquid to help fade it"
54.4%

fade as quickly

"colours are bright and do not fade as quickly as others!"
54.4%

bashed on one side

"cannot fault the product however the fact that 2 out of the 4 pots i ordered arrived broken leaking lovely orange dye all over the box which had been bashed on one side"
54.2%

n't expecting them

"my roots are ash blonde naturally and did not take up the color though i wasn't expecting them too"
53.9%

putting a red shampoo

"but it was worth it and now back to my blonde hair after putting a red shampoo on!"
53.9%

lots of old towels

"however lots of old towels are needed and it does get everywhere"
53.9%

gloves old towels

"i kept the colour on for about 25 minutes i fully recommend the advice that you need gloves old towels and some bleach to clean up the bathroom afterwards"
53.8%

all black bedding

"i find it easiest to buy all black bedding don't worry though it all comes out in the wash this is a particular relief when you tell hotel staff when you are checking out"
53.7%

barely a blue tint

"came out very dull barely a blue tint"
53.7%

much it will dull

"i'm currently unsure how much it will dull down as i've only just dyed it and its not had another wash yet"
53.5%

made the mistake

"iv been using directions for 3 years in between iv made the mistake of using different brands of colour bomb & iv always regretted it!"
53.5%

smashed with hair

"i bought 4 together and 2 was smashed with hair dye everywhere!"
53.4%

still nothing

"i followed the instructions and also read up on the la riche website to ensure i was doing it right and still nothing"
53.4%

gone in 1 wash

"you don't get much product and it's not very pigmented colour was gone in 1 wash"
53.4%

green so so badly

"i want it green so so badly"
53.2%

brittle due to the bleach

"i usually also condition my hair after dying because it can still feel brittle due to the bleach"
53.2%

problem with direction's

"i've never had this problem with direction's before i wont be buying this particular shade again :"
53.2%

before i wont

"i've never had this problem with direction's before i wont be buying this particular shade again :"
53.2%

absolutely no colour

"left absolutely no colour on blonde hair"
53.1%

purple so dont expect

"it will leave some of your hair blue purple so dont expect miracles"
53.0%

black will fade

"the green shade is also very long lasting and if used on lighter hair shades this seems to be what the black will fade to"
53.0%

does n't wash out nicely

"not enough pigment and doesn’t wash out nicely!"
52.9%

silicone shampoo

"this is the process i follow: wash hair ideally with a non silicone shampoo and do not apply any conditioner serum or product"
52.8%

patchy and only

"also to mention i had bleached my hair twice prior to putting the colour on so it should have stuck to it no bother not went all patchy and only colouring parts"
52.7%

not just a toner

"this does dye your hair and is not just a toner but your hair needs to be very very light first"
52.7%

quite what i expected

"totally different shade than on the picture more blue than anything still nice but not quite what i expected"
52.7%

their battering

"packaging could do with some more protection as both pots were on the same side of the box the amount of dye left in them after their battering was under half a pot so unable to dye my hair as planned"
52.5%

no good on a holiday

"no good on a holiday if you swim a lot though"
52.5%

what a waste

"what a waste"
52.3%

some serious issues

"it has some serious issues with water"
52.3%

just has n't taken

"my daughter is very light blonde and it just hasn’t taken"
52.1%

sooo sooo bad

"sooo sooo bad!"
52.1%

really did n't like

"it may suit some people but i really didn't like it"
52.1%

losing a lot of colour

"also when you wash your hair you are constantly losing a lot of colour"
52.1%

full marks

"full marks for value for money"
51.9%

seemed pleased

"the missus seemed pleased"
51.8%

ignored them

"i nearly did not buy this rubine colour based on some of the other reviews which stated it was not for brown hair but i am very glad i ignored them"
51.7%

wish i hadnt done

"i read the reviews and went against them which i now wish i hadnt done"
51.6%

to bleach first

"i was advised not to bleach first"
51.5%

strawberry blonde tint

"slight strawberry blonde tint in some lights but nothing more"
51.5%

trying to remove the

"we have now spent almost 2 weeks with washing hair morning and evening trying to remove the dye but no luck"
51.5%

very long lasting

"the green shade is also very long lasting and if used on lighter hair shades this seems to be what the black will fade to"
51.4%

pastel shade

"i even lightened hair more blonde so a pastel shade would take but its so faint if at all in places"
51.3%

vitamin c masks

"i have removed pink before but 4 colour removers later several ash colours unred colour remover vitamin c masks nothing removes this!"
51.1%

retain a strong silver

"can also become expensive for anyone with long hair as i had to dye it nearly weekly to retain a strong silver and i need one tub for my hair mid back length "
50.8%

yellow lengths

"i now have orange roots and illumious yellow lengths"
50.7%

patchy bleach

"really happy with the vibrancy and even cover it gave over my patchy bleach job!"
50.6%

absolutely nothing

"did absolutely nothing!"
50.4%

clearly not blue

"however the result is clearly not blue but very bright purple im guessing its plum "
50.3%
...

very disappointed in both products

"product was out of stock very disappointed"
99.0%

awful stuff in both products

"bloody awful stuff"
98.7%

does n't work in both products

"doesn't work!"
74.8%

waste of money in both products

"waste of money"
66.7%

dark brown in both products

"horrified when i sprayed it on as it was dark brown"
57.2%

would not recommend at in both products

"would not recommend at all"
54.7%

very disappointing in both products

"it is very disappointing because the product does what it supposed to"
54.5%

washed straight in both products

"the first time i sprayed it i was hesitant and there was some very slight drip from the can nozzle but it washed straight off the sink with water"
53.4%

very small in both products

"the only problem is that the can is very small ok for the odd root spray but not great during lockdown when there was no chance of going to a hairdresser in quite some time!"
50.7%

awful waste

"awful waste of money"
100.0%

total mess

"i wouldn’t be without really helped during lockdown so i don’t look a total mess!"
99.7%

corona virus

"three months away from my hairdresser due to the lockdown of the corona virus and this little aerosol was brilliant and helped me in these extreme circumstances !"
99.4%

horribly sticky

"definitely not a solution the product makes the hair horribly sticky and leaves stains everywhere"
99.0%

feel horrible

"good for in a rush makes my hair feel horrible though heavy"
98.3%

back terrible

"nothing but time got my non greasy hair back terrible!"
87.9%

feel dirty

"however lacks shine and makes the hair feel dirty faster"
74.9%

very messy

"a very messy product which comes off on my hands"
74.9%

pesky greys

"it’s great at hiding those pesky greys & you don’t need to dye your hair as often"
74.9%

more expensive

"have purchased way more expensive products for years which were way inferior compared to this"
74.8%

expensive leaves

"fab product but expensive leaves hair a bit claggy but a bit better than cheaper ones"
74.7%

leave marks

"this is probably the only spray that doesnt leave marks on your pillows!"
74.5%

looks brassy

"makes my hair looks brassy but really easy to use and covers greys very well"
74.5%

only problem

"the only problem is that the can is very small ok for the odd root spray but not great during lockdown when there was no chance of going to a hairdresser in quite some time!"
74.5%

losing colour

"perfect for lockdown locks losing colour"
74.4%

very expensive

"very expensive compared to other brands that do the same thing"
74.3%

negative reviews

"easily covers grey roots don’t read the negative reviews as there’s really no negative to this product"
74.3%

sellers fault

"hardly the sellers fault though so would definitely use again"
73.8%

wasted my money

"i bought this as i couldn't get my usual redken product but i feel like i wasted my money"
72.9%

cheated or scammed

"the box was empty so i have been cheated or scammed!"
72.7%

looks bizarre

"i guess if you have a lot of greys it would be ideal but it comes out patchy and looks bizarre"
71.7%

feel greasy

"didn’t make any difference and makes your hair feel greasy and awful"
71.4%

dark blonde

"my hair is dark blonde"
70.6%

worst enemy

"straight in the no wouldn't give it away free to my worst enemy"
70.3%

product regulators

"i think product regulators should stop manufacturers misleading the public"
70.3%

wash out though

"hard to wash out though"
69.9%

look dirty

"made hair look dirty and didn’t show up very well"
69.8%

little aerosol

"three months away from my hairdresser due to the lockdown of the corona virus and this little aerosol was brilliant and helped me in these extreme circumstances !"
69.1%

little splashes

"so easy to use but would say use it near a sink as sometimes it does give off little splashes not much"
69.1%

little powdery

"the product looks a little powdery on applucation but it does blend in with a little brush"
69.1%

sticky texture

"it has a sticky texture and makes hair frizzy but it has covered the grey"
68.9%

does n't conceal anything

"doesn’t conceal anything"
68.4%

occasional straggler

"this product is the one to choose if you have all over roots rather than just the occasional straggler as the nozzle allows you to cover quite a large area in one squirt"
68.3%

face and scalp itchy

"it made my face and scalp itchy and sore"
68.2%

threw it away

"threw it away after just one go"
67.6%

delivery as stated

"delivery as stated"
67.5%

n't very good

"over the counter hair dyes in my experience aren’t very good for grey hair"
67.0%

problem price

"problem price and delivery charge"
66.9%

disappointed in this

"really disappointed in this was a strange terracotta orangey colour "
66.7%

scratch your scalp

"you have to remember not to touch your hair though or scratch your scalp"
66.2%

feel sticky

"if you use too much of it it will make your hair feel sticky"
65.7%

hard lacquer coating

"this does work perfect for root retouch but it leaves like a hard lacquer coating on the hair which makes hair wirey that i don't like"
65.5%

ruined many tops

"the splashes have ruined many tops and there is an art to getting this right"
65.2%

poor colour

"packaging fine item poor colour poor texture runny and goes light after spraying so disliked it "
65.1%

feel soo grose

"even my son commented on what i'd put on my head to make it feel soo grose!"
64.5%

much difference

"i probably need a lighter blonde as this didn’t make too much difference"
64.5%

hardly used

"ordered it for wife hardly used"
63.9%

n't quite right

"i bought this so i could blend the front part of my own hair with a u part wig the colour wasn't quite right unfortunately"
63.8%

disappointed when i used

"i bought it but i was disappointed when i used it"
63.6%

double jointed

"this is good it does blend in with your hair colour it would be even better if i was double jointed and could turn my head round and do the back where as now it’s patchy at the back and looks weird"
63.5%

reluctant dyer

"from the reluctant dyer"
62.8%

terrible colour

"terrible colour"
62.3%

terrible product

"terrible product"
61.9%

colour fades

"dark blonde ok but colour fades and can look bit copperish"
61.8%

only shame

"second purchase of this only shame is it doesn’t last long but it does a good job"
61.3%

extremely disappointed

"i am extremely disappointed!"
60.6%

your hair stiff

"doesn't make your hair stiff unlike some store branded root touch up products : i will definitely stick to this brand in future!"
60.5%

awful in your hair

"it also feels awful in your hair"
60.4%

bad this product

"i’m actually shocked at how bad this product is"
60.4%

many sites

"same product can be purchased on many sites for just £7"
60.3%

mixed reviews

"there are a few mixed reviews on here about this particular product"
59.7%

were way inferior

"have purchased way more expensive products for years which were way inferior compared to this"
59.5%

awful root growth

"awful bought this in lockdown with hairdresser closed and awful root growth"
58.9%

need so many layers

"this product didn't even last me a week it comes out so sheer on the hair you need so many layers to actually blend and my hair was already a dark black burgundy color still needed layer on top of layer to cover"
58.8%

spraying so disliked

"packaging fine item poor colour poor texture runny and goes light after spraying so disliked it "
58.6%

prime i wish

"not happy with the size for the price i’m on amazon prime i wish to return this back to amazon and hope you can pick up item ok"
58.6%

colour stains

"the spray for me personally was not easy to use first time round as i didn't know how to use it and second time use gradually got the hang of the spray but you have to be careful incase it doesn't go on the forehead the colour doesn't dry in one minute as their said and doesn't cover the odd greys of hair and colour stains on the fingers and hand once you touch your hair but one positive thing i will say it gives a fuller look on the head if you have thin hair"
57.9%

liquid hibiscrub

"used fairy liquid hibiscrub and obviously normal shampoos"
57.6%

n't last very long

"the negatives are in my opinion too expensive with little product in the bottle so one can don’t last very long and it makes my roots super dry"
57.5%

giving it away

"ended up giving it away"
57.0%

your hair very

"makes your hair very dry"
56.9%

have thin hair

"the spray for me personally was not easy to use first time round as i didn't know how to use it and second time use gradually got the hang of the spray but you have to be careful incase it doesn't go on the forehead the colour doesn't dry in one minute as their said and doesn't cover the odd greys of hair and colour stains on the fingers and hand once you touch your hair but one positive thing i will say it gives a fuller look on the head if you have thin hair"
56.4%

does n't drip everywhere

"this one doesn't drip everywhere and doesn't make a mess if you hold it about 5 cm away from your hair and spray"
56.3%

n't feel like

"i didn’t feel like it work"
56.0%

seems to leak

"the can also seems to leak when i spray"
55.6%

making it stiff

"goes on chalky and clogs up hair making it stiff and weird looking"
55.2%

hair feeling

"does the job but messy and leaves your hair feeling dry"
55.1%

that i do n't like

"this does work perfect for root retouch but it leaves like a hard lacquer coating on the hair which makes hair wirey that i don't like"
54.9%

was obviously my error

"it is not a permanent roots dye spray as i thought it was obviously my error but it was poorly advertised"
54.9%

near a sink

"so easy to use but would say use it near a sink as sometimes it does give off little splashes not much"
54.7%

messy if not careful

"can be messy if not careful"
54.7%

no choice during lockdown

"good product but expensive for the size but no choice during lockdown while hairdressers are shut"
54.7%

n't expecting miracles

"after three months of growth i wasn't expecting miracles!"
54.7%

section strand test

"if you do a section strand test use a part section of your underneath hair that is hidden and apply light even strokes let dry and check"
54.6%

make a big mess

"sprayed it onto the back of my hand and to be honest it sprays everywhere i can't see how you could spray this easily along your hair line and not make a big mess"
54.6%

n't think twice

"don’t think twice"
54.6%

n't sweat it runs

"don't sweat it runs"
54.6%

n't like this product

"didn't like this product"
54.5%

makes hair a bit

"makes hair a bit dry but 8 can live with that"
54.5%

this its useless

"do not buy this its useless"
54.5%

just as advertised

"just as advertised"
54.4%

horrible waxy feeling

"and even after washing twice still can’t get the horrible waxy feeling gone"
54.2%

never did that

"this one never did that"
54.1%

n't make any difference

"didn’t make any difference and makes your hair feel greasy and awful"
54.0%

last very long

"if you spray your hair more liberally i don't think the small can would last very long at all"
54.0%

would n't bye it again

"i wouldn’t bye it again "
54.0%

not for long time

"it covers grey hair though but not for long time"
53.9%

though heavy

"good for in a rush makes my hair feel horrible though heavy"
53.7%

make a mess

"this one doesn't drip everywhere and doesn't make a mess if you hold it about 5 cm away from your hair and spray"
53.7%

brown not blond at

"this is dark brown not blond at all!"
53.7%

received 75 ml bottles

"i received 75ml bottles"
53.6%

messy and leaves

"does the job but messy and leaves your hair feeling dry"
53.5%

is very dark

"it isn't the blond i expected it is very dark"
53.5%

hair greasy

"sadly the product didn’t work at all my roots aren’t that dark but this didn’t make any difference and just made my hair greasy i can’t return it due to lockdown so i guess keep my money"
53.4%

will be disappointed

"what i have found is if you are buying this to cover up all of your root growth or grey hairs then you will be disappointed!"
53.2%

forgeting rid of grey

"best ever forgeting rid of grey and matches my hair colour"
52.8%

patchy at the back

"this is good it does blend in with your hair colour it would be even better if i was double jointed and could turn my head round and do the back where as now it’s patchy at the back and looks weird"
52.7%

very very dark

"it goes on a very very dark brown"
52.7%

sink with water

"the first time i sprayed it i was hesitant and there was some very slight drip from the can nozzle but it washed straight off the sink with water"
52.6%

find it a bit itchy

"but i find it a bit itchy"
52.5%

does not cover my greys

"does not cover my greys"
52.4%

poor texture runny

"packaging fine item poor colour poor texture runny and goes light after spraying so disliked it "
52.1%

terrible idea

"comes off on your hands terrible idea as don't dry properly"
51.6%

during covid

"bit darker than i thought it was going to be but during covid 19 need something to cover the grey!"
51.6%

thinning hair patches

"hides roots but also disguises my thinning hair patches"
51.5%

past decade or

"having spent a fortune on root retouch products over the past decade or so i am delighted to have ended my quest with this one"
51.4%

only just sparsely

"i only really use it between colours on my parting and even then only just sparsely a it can also dye the scalp"
51.4%

money im afraid

"would return but unable to visit shops so wasted money im afraid"
51.2%

no change to roots

"no change to roots at all and it was like glue in your hair"
51.1%

totally white hair

"i have totally white hair so i spread a little all over my hair"
50.6%

very frustrating

"i have been buying this spray on a few occasions but i find it very frustrating because the size of the bottle doesn't represent what's in the can because after only a few sprays it's finished and i have to be back ordering another one"
50.6%

stains everywhere

"definitely not a solution the product makes the hair horribly sticky and leaves stains everywhere"
50.5%
...

Compare Pros

excellent product in both products

"excellent product and price really liked the semi permanent colour for our teenage girl just wanting a colour in the 6 week holidays"
100.0%

really good in both products

"really good product 1 pot was plenty to cover my hair some staining on the hands but washed off easily enough"
99.3%

best results in both products

"best results are on bleached hair though!"
99.3%

amazing product in both products

"amazing product"
98.5%

good colour in both products

"two pots did the whole hair with good coverage and good colour"
96.3%

love love love in both products

"love love love this"
93.1%

lovely colour in both products

"works brilliantly & i often have people pass comment on what a lovely colour it is"
90.3%

good coverage in both products

"two pots did the whole hair with good coverage and good colour"
75.0%

works well in both products

"good price aways works well"
75.0%

good price in both products

"coverage is fab super impressed and it was such a good price"
75.0%

great price in both products

"great product gentle on hair and great price"
75.0%

speedy delivery in both products

"fantastic colour flame speedy delivery"
74.9%

great value in both products

"delivery to me in france is really quick and the 4 pots of dye are great value for money"
74.9%

really well in both products

"mine is platinum and it took really well"
74.9%

fast delivery in both products

"exactly what i wanted and fast delivery"
74.9%

looks great in both products

"and my grey hair looks great however my blonde hair will not turn grey!"
74.8%

very quickly in both products

"the hairdye arrived very quickly and is much cheaper to buy than in salons!"
74.8%

looked great in both products

"the vermillion red looked great on my hair"
74.5%

pretty good in both products

"the value is pretty good though you get 4 dyes for the price of 2 1 2 and if you dye your hair frequently that's a bargain as half a tub lasts for 2 dyes depends on how long your hair is"
74.4%

good value in both products

"great dye good value"
74.3%

quality product in both products

"same as always reliable quality product"
74.2%

covering my grey in both products

"lovely colour thank you covering my grey"
74.0%

very happy in both products

"arrived when expected : very happy with this item"
74.0%

excellent service in both products

"ordered on sunday night and it came tuesday morning excellent service will buy again"
73.9%

good product in both products

"good product"
73.7%

fantastic product in both products

"fantastic product"
73.4%

very impressed in both products

"very impressed :"
73.2%

highly recommended in both products

"highly recommended"
72.6%

would recommend in both products

"so far i would recommend"
72.4%

much better in both products

"so much better"
71.9%

buying again in both products

"will definitely be buying again!"
71.2%

super pleased

"super pleased"
100.0%

absolutely beautiful

"it came out absolutely beautiful!"
100.0%

absolutely stunning

"easy to use and an incredible colour more vibrant purple at first glance but absolutely stunning"
100.0%

bright gorgeous

"i put this colour in my dark blonde auburn hair and it came out such an bright gorgeous shade of red super pretty i love it it's great value for money but because it's semi permanent it won't last forever great product"
100.0%

brilliant results

"have used this product loads of times in this colour and had brilliant results but this was an absolute waste of money used 2 pots on my coloured blonde hair and after following instructions you could barely tell the difference i’m fuming as don’t have option to complain or return it’s either old out"
100.0%

brilliant hair colour

"brilliant hair colour"
100.0%

incredibly vibrant

"the initial application is incredibly vibrant too"
100.0%

really bright

"the colour i got from this one was really really bright red"
100.0%

amazingly bright

"easy to use amazingly bright colour love this product"
100.0%

glorious colour

"glorious colour!"
100.0%

super impressed

"coverage is fab super impressed and it was such a good price"
99.9%

genuine product

"it is the genuine product"
99.9%

amazing colour

"my hair is an amazing colour!"
99.9%

incredibly bright

"this dye creates incredibly bright colours on bleached hair"
99.9%

simply stunning

"on bleached hair simply stunning"
99.9%

very bright

"ordered the apricot dye and it's turned out pretty well so far this was over a bleached section of hair so it's very bright"
99.8%

amazing toner

"amazing toner for blonde hair!"
99.7%

super speedy

"great service and price super speedy dispatch too!"
99.7%

best thing

"best thing i have found after years of being a blonde is firstly dye your roots"
99.6%

little damaged

"packaging was a little damaged this time ordering it but overall it was fine as always"
99.1%

super patchy

"loved it however unless your hair is completely bleach blonde it goes super patchy when fading not that the faded colour is bad but it was just clinging to certain parts and i'm naturally a light blonde so i thought it would take better i will buy again as i love it"
99.1%

great results

"easy to use and great results !"
97.6%

charity fundraiser

"bought this as dyed my hair for a charity fundraiser"
97.4%

perfect thanks

"perfect thanks"
95.9%

original hair colour

"my original hair colour is very dark brown it is now various shades of brown and red and grey"
95.1%

vary slightly

"shades seem to vary slightly and may be based on individual ph bleaching dye and base hue"
94.5%

really fast

"i got really fast and informative help from the seller so i do recommend purchasing it"
93.7%

favourite hair

"my favourite hair dye!"
93.7%

amazing and vibrant

"this has barely faded and my hair is still amazing and vibrant"
93.1%

colour is amazing

"colour is amazing!"
93.1%

great and cheap

"great and cheap compared to in the shops!"
93.1%

came out amazing

"the colour came out amazing!"
92.6%

very satisfied

"very satisfied!"
91.8%

excellent delivery time

"great colour and excellent delivery time"
90.9%

enjoyed the colour

"i used this colour of direction pot before and enjoyed the colour but that was some years ago"
90.7%

turned out amazing

"as i dyed it all together i was a little worried it would come out as a brown blob but my god it turned out amazing!"
90.7%

super awesome

"super awesome dye"
90.6%

excellent coverage

"excellent coverage two tubs of mint green remnants after colour stripping"
89.7%

flattering and vibrant

"very flattering and vibrant"
89.2%

vibrant and strong

"the colours are so vibrant and strong"
89.2%

strong and great

"strong and great for taking out yellow"
89.1%

good galue

"ive used this product before last quite a long time good galue for money"
88.8%

love the colour

"absolutely love the colour"
88.7%

nice an bright

"the best hair covering i've had in a long time colour stops nice an bright"
88.6%

bright and vibrant

"even mixed with conditioner still super bright and vibrant"
88.5%

beautiful colour

"the rose red is a beautiful colour and definately has more staying power than most of these types of colour"
88.4%

really happy

"i think it would need to be on bleached hair to get a truly violet look but i am really happy with it as is"
88.4%

works best

"will definitely buy again when i start running out : remember that this works best on bleached very light blonde hair"
88.3%

great colur

"love this hair colour great colur and doesn't bleach would definitely recommend"
88.0%

great valve

"great valve for money"
88.0%

well bleached

"really nice colour when applied to well bleached hair"
87.7%

arctic blue colour

"i went for the arctic blue colour"
84.9%

decent time

"it colours conditions and lasts a decent time before fading"
75.0%

look great

"after pre lighting my hair a week before thou6this colour would look great but how wrong i was washed my hair once and the colour was virtually gone would not buy again"
75.0%

looks amazing

"turned out a deep plum which looks amazing"
75.0%

fairly quickly

"it does wash out fairly quickly but this is to be expected for all pink hair dyes!"
75.0%

great deal

"it is a great deal"
75.0%

best price

"this product is by far the best quality & the best price!"
75.0%

good points

"good points and bad up to you to weigh them up!"
75.0%

gives amazing

"it gives amazing vibrant results on pre lightened hair top up once a week to keep colour depth as it fades each time you shampoo"
75.0%

nice color

"easy to use need to wait around 1 hour before wash wash your hair with cold water nice color nice product"
75.0%

free products

"it lasts for so long on my hair if use sulphate free products!"
74.9%

really quick

"delivery to me in france is really quick and the 4 pots of dye are great value for money"
74.9%

pretty bright

"however it was easy to use and was pretty bright"
74.9%

soooo lovely

"and this is just soooo lovely a colour"
74.9%

love directions

"absolutely love directions it holds so well in the hair"
74.8%

perfect shade

"dyed my previously highlighted hair the perfect shade of pastel pink"
74.8%

smells nice

"it conditions my hair fantastically and it smells nice too"
74.7%

simple instructions

"nice simple instructions and very easy to use"
74.7%

being shipped

"delivery was amazing was here within two days if being shipped"
74.7%

achieve full

"i section my hair when applying and comb through to achieve full and even distribution"
74.7%

vivid blue

"90% of the dye on bleached blonde hair went green and the other 10% went a ghastly vivid blue"
74.7%

fantastic hair

"directions is a fantastic hair dye i've used it for years"
74.6%

lovely effect

"i loved the colour and how it took especially to my greys lovely effect"
74.6%

best color

"flamingo pink from la riche is the best color that ever happened to me"
74.5%

beautiful colours

"much safer on the hair and so many beautiful colours to choose from"
74.5%

best value

"best value for money and i love this hairdye"
74.5%

lovely colours

"non damaging love the smell lasts quite well considering and lovely colours"
74.5%

reliable directions pots

"and in the end have came back to the old reliable directions pots"
74.5%

vibrant results

"it gives amazing vibrant results on pre lightened hair top up once a week to keep colour depth as it fades each time you shampoo"
74.5%

class love

"class love this colour"
74.5%

amazing price

"amazing price"
74.5%

bright blue

"my daughter coloured her hair weeks ago and it’s still a bright blue"
74.4%

peach colour

"came out a lovely pinky peach colour and only left in for 15 mins"
74.4%

magenta colour

"wow beautiful fluorescent magenta colour as a result of flamingo pink"
74.4%

lilac colour

"my advice to anyone would be to have the lightest blonde hair before using the lilac colour"
74.4%

temp colour

"brilliant but i don't advice it for temp colour"
74.4%

purple colour

"if you are looking for a deep rich purple colour for your hair i would highly recommend this product"
74.4%

enriching colour

"luxurious enriching colour!"
74.4%

thou6this colour

"after pre lighting my hair a week before thou6this colour would look great but how wrong i was washed my hair once and the colour was virtually gone would not buy again"
74.4%

blonde colour

"wasn't very pleased with this item put it on bleached hair hair was a warm blonde colour and came out bright pink!"
74.4%

nicely 👍🏻

"just tones my hair nicely 👍🏻"
74.4%

pretty quickly

"applied to bleached hair turned out to be more of a light reddish pink which turned into peachy pink which was nice but faded pretty quickly"
74.4%

excellent value

"excellent value for money!"
74.4%

will probably

"so far i am very happy with it will probably buy again"
74.4%

amazing value

"amazing value for money"
74.4%

good choice directions

"always a good choice directions are amazing"
74.4%

pretty well

"ordered the apricot dye and it's turned out pretty well so far this was over a bleached section of hair so it's very bright"
74.4%

very easily

"stains skin and white shower tray very easily so make sure you have a good shower spray!"
74.4%

vibrant color

"vibrant color and i usually use some with conditioner when i do my hair wash to prolong the pigment"
74.4%

good condition

"turned up very quickly and in good condition"
74.4%

more vibrant

"easy to use and an incredible colour more vibrant purple at first glance but absolutely stunning"
74.3%

cherry colour

"my hair is now a gorgeous deep cherry colour the lighter parts of my hair are more vivid cherry but i love it"
74.3%

delivered promptly

"not only was my dye delivered promptly and undamaged but the supplier adjusted my order when i asked as i did not want 4 of the same colors but a combination"
74.3%

very versatile

"i used a different brands’ blue after stripping most of this green out and now have an awesome blue green pastel look going on so it’s very versatile"
74.3%

super easy

"very vibrant and super easy to use as it’s pre mixed"
74.3%

faded nicely

"amazing stuff i used 2 pots on my long thick hair after lightening it and the colour lasted weeks with 2 3 washes a week and faded nicely too"
74.3%

good packaging

"quick delivery and good packaging from seller"
74.3%

delivered quickly

"delivered quickly"
74.2%

lasting effect

"this covers the roots with more color and then when you put the le riche on top it gives a much deeper and long lasting effect"
74.2%

recommend directions

"would recommend directions for bright colours"
74.2%

really nice

"really nice colour when applied to well bleached hair"
74.2%

soft and shiny

"plus i cannot stop running my fingers through my hair as it is so soft and shiny!"
74.2%

great item

"great item"
74.2%

happy customer

"happy customer"
74.1%

well worth

": of course it needs to be bleached before hand but it's well worth it!"
74.1%

perfect product

"perfect product"
74.1%

bright hair

"i used to use directions when i was a teenager and many years later decided to go back to my fun bright hair"
74.1%

ordering more

"will be ordering more"
74.1%

bright for ages

"the colour will stay bright for ages!"
74.1%

looks fantastic

"it looks fantastic!"
74.0%

lovely condition

"i bleached hair then used the blue dye hair is in lovely condition the dye is very conditioning"
74.0%

very pretty

"the colour silver itself is very pretty"
74.0%

more vivid

"my hair is now a gorgeous deep cherry colour the lighter parts of my hair are more vivid cherry but i love it"
74.0%

very reasonable

"superfast delivery item as described at a very reasonable price"
74.0%

always delivers

"have been dying my hair with this product for 4 years now and it always delivers"
74.0%

with colour

"fantastic really pleased with colour"
74.0%

cost effective

"will definitely be sticking with directions cost effective too!"
74.0%

lovely shade

"lovely shade of pink and can be mixed with other colours in the range to make different shades"
73.8%

looked vibrant

"the colour looked vibrant and we left it on for the required time"
73.8%

week holidays

"excellent product and price really liked the semi permanent colour for our teenage girl just wanting a colour in the 6 week holidays"
73.8%

treat yourself

"treat yourself"
73.8%

gorgeous result

"such a gorgeous result"
73.8%

bleach session

"i love all the other colours i've tried from the directions range this just didn't make my hair silver it struggled to get with of any brassiness after my bleach session"
73.8%

look lovely

"i look lovely!"
73.8%

some colour

"i wanted to put some colour in and was perfect!"
73.8%

always good

"always good"
73.8%

apply colour

"on fully dry hair apply colour with a brush your fingers are fine too but you’ll probably need a comb to make sure your hair is well saturated cover the streaks with tinfoil or the whole head with a shower cap wait for at least 2 hours if you want an intense long lasting effect rinse until water runs clear condition and style as usual i find it doesn’t damage my hair and the result is great until you’ve washed it a few times"
73.7%

delivery and value

"quick delivery and value for money"
73.7%

range this

"i love all the other colours i've tried from the directions range this just didn't make my hair silver it struggled to get with of any brassiness after my bleach session"
73.7%

perfect condition

"this purchase arrived very quickly in perfect condition and as described"
73.7%

gorgeous shade

"gorgeous shade and easy to apply and a bargain price!"
73.7%

stayed vibrant

"this one definately stayed put on the roots and all over and stayed vibrant for weeks but"
73.6%

silky smooth

"good product made my hair feel silky smooth"
73.5%

staying power

"the rose red is a beautiful colour and definately has more staying power than most of these types of colour"
73.4%

looked perfect

"wanting dark silver hair this looked perfect after using 2 tubs of it and leaving it on for a hour and a half its only made my hair a little lighter with a few strands of light silver"
73.4%

nice product

"easy to use need to wait around 1 hour before wash wash your hair with cold water nice color nice product"
73.4%

cool water

"seal your hair follicles with cool water after showering to prevent colour loss when rinsing"
73.4%

good quality

"fast delivery and good quality"
73.3%

lasting colour

"i bought atlantic blue long lasting colour"
73.3%

naturally and light

"her hair is blonde naturally and light so this definitely helps the brightness x"
73.3%

delivery was fast

"the delivery was fast"
73.3%

deep colour

"i use the poppy red on top of bleached blonde no conditioner in between and i love the deep colour that it turns out"
73.2%

bright colour

"bright colour lasts a while unlike most semi permanent hair colours easy to apply with no harsh smell or mess"
73.2%

loves them

"my wife loves them"
73.0%

strong enough

"this colour is strong enough to stain the white hair without using harsh chemicals before hand and it's gentle on your skin too"
73.0%

lovely product

"lovely product it didn't ruin my hair and gives a vibrant color"
72.9%

amazing service

"amazing service and i'm sure i'll be buying more to keep my hair very pink!"
72.9%

hairdresser compliments

"i have been using this product for 2 years now and everyone including my hairdresser compliments me in the shade"
72.9%

blond hair

"this colour was put onto blond hair i have also ordered a poppy red for my daughter i only left it on for 35 mins and it’s taken extremely well"
72.8%

what products

"the flamingo pink is my favourite shade of pink it last roughly 3 4 weeks depending on how much you wash your hair and what products you use"
72.8%

bright fushia

"great colour but turned out bright fushia not red"
72.7%

grey hence

"my hair is now naturally salt and pepper grey and after bleaching to bring the brown strands down to blond there is tendency for those hairs to show green instead of blue grey hence the bit of lilac to counter this"
72.7%

wasnt happy

"it's good for its money however i wasnt happy when it got delivered as it was late and when i opened the box one of the tubs had leaked"
72.6%

fantastic value

"fantastic value for four pots especially with free delivery"
72.6%

always reliable

"same as always reliable quality product"
72.6%

just over half a

"i used just over half a tub on a chin length bob which is probably more than you need as it came out incredibly bright so i washed it three times to fade it a little before going out it was still bright!"
72.5%

outcome colour

"i liked the outcome colour even though my hair is very dark"
72.5%

lasted far better

"the likes of manic panic etc have lasted far better"
72.4%

lasts a while

"bright colour lasts a while unlike most semi permanent hair colours easy to apply with no harsh smell or mess"
72.4%

take properly

"i think your hair has to be seriously light almost white blonde for it to take properly"
72.1%

vibrant colours

"vibrant colours on pre bleached hair which definitely had the dreaded orange so we weren't sure what the outcome would be "
72.0%

quite well

"non damaging love the smell lasts quite well considering and lovely colours"
71.8%

always happy

"always happy"
71.7%

semi permanent colour

"excellent product and price really liked the semi permanent colour for our teenage girl just wanting a colour in the 6 week holidays"
71.6%

protection shampoo

"also if you add a pot of this to some colour protection shampoo and leave in for 3 minutes when you go in bath it gives you a top up on your hair colour"
71.3%

tone directions colour

"for a more vibrant tone directions colour is one of the best i have ever used!"
71.3%

nice silvery tone

"it provides a nice silvery tone provided hair is bleached light enough however just after dying hair can have a tint of purple that should fade with washing"
71.3%

green colour

"it makes my hair go jet black then after a few washes it tinges a gorgeous green colour over the top"
71.2%

colour thanks

"fast delivery great colour thanks"
71.2%

increase the heat

"i leave this colour on as long as i can be bothered to wait with a plastic shower cap on to increase the heat"
71.0%
...

excellent product in both products

"this is an excellent product for those hair dressing emergencies been invaluable during lockdown"
100.0%

highly recommend in both products

"highly recommend"
99.6%

really good in both products

"ideal for root touch up really good v plsd stays on between washes feels like hair spray after applying will buy more for sure"
99.3%

best results in both products

"i use a rubber highlight cap for best results as this way the root area for my highlighted blonde hair looks natural and works well with the highlight colours of various blondes in my hair"
99.3%

amazing product in both products

"amazing product!"
98.5%

good colour in both products

"it's a good colour for dark blondes so not appropriate if your roots are light"
96.3%

love love love in both products

"love love love"
93.1%

lovely colour in both products

"lovely colour and very easy to apply"
90.3%

good coverage in both products

"one lasts a considerably long time good coverage"
75.0%

works well in both products

"works well"
75.0%

good price in both products

"it's very nice colour and good price"
75.0%

great price in both products

"brilliant root coverage and also works to hide areas where your hair may be starting to thin great price"
75.0%

speedy delivery in both products

"but delighted with this product and speedy delivery i can now go out in public again!"
74.9%

great value in both products

"great value for money"
74.9%

pretty quick in both products

"arrived pretty quick"
74.9%

really well in both products

"i have curly hair and i found the product was easy to use and worked really well "
74.9%

fast delivery in both products

"fast delivery"
74.9%

looks great in both products

"i use the black one and it looks great i am very pleased"
74.8%

very quickly in both products

"i have very grey roots and my hair grows very quickly so this product is a god send for in between colouring it means i save money as only have to pay my hairdresser every 8 weeks"
74.8%

very quick in both products

"very quick spray and no more grey"
74.7%

looked great in both products

"needed brown roots to dress as a marvel character and it looked great but makes your hair feel like straw"
74.5%

pretty good in both products

"golden brown was a good match for my dark brown hair which has lots of gold and caramel highlights does a pretty good job of covering my few grey hairs do not know how good it is for grey tramlines"
74.4%

good value in both products

"good value for money"
74.3%

quality product in both products

"excellent service and great quality product"
74.2%

very happy in both products

"i am very happy with it"
74.0%

excellent service in both products

"excellent service and great quality product"
73.9%

good product in both products

"good product"
73.7%

fantastic product in both products

"fantastic product"
73.4%

very impressed in both products

"very impressed"
73.2%

highly recommended in both products

"highly recommended"
72.6%

would recommend in both products

"always good would recommend"
72.4%

much better in both products

"much better next time when i sprayed only a littlev"
71.9%

buying again in both products

"fantastic product would recommend to all its saved me a fortune will defiantly be buying again"
71.2%

absolutely brilliant

"absolutely brilliant product"
100.0%

very pleased

"i use the black one and it looks great i am very pleased"
100.0%

excellent produt

"excellent produt "
100.0%

works brilliantly

"it works brilliantly !"
100.0%

brilliant product

"brilliant product i have been using the dry shampoo but leaves a residue on the forehead love how this has a nozzle for a more accurate spray covers really well very happy "
99.9%

great improvement

"in total makes a great improvement though"
99.9%

perfect for lockdown

"i think these are perfect for lockdown also the coverage is very good if you match your hair colour"
99.9%

absolutely amazing

"absolutely amazing thanks so much 👍"
99.0%

works perfectly

"works perfectly"
98.6%

very natural

"doesn’t leave your hair feeling yucky and the colour is very natural"
96.8%

fast genuine

"great seller fast genuine product reasonable well packaged and great price"
93.4%

love this excellent

"love this excellent for covering grey roots"
93.1%

it's brilliant

"it's brilliant"
92.7%

product is amazing

"this product is amazing"
92.0%

brilliant root coverage

"brilliant root coverage and also works to hide areas where your hair may be starting to thin great price"
91.9%

very effective

"very effective between professional colourings"
91.8%

great hides

"first time using this product and it's great hides the grey with a quick spray"
88.0%

great gift

"great gift"
75.0%

handy item

"great when i can't get to a hair dresser and never dyed my own hair before so this is a handy item to use for my grey hair"
75.0%

definitely works

"yes this definitely works"
75.0%

looks good

"easy to use and looks good"
75.0%

ideal product

"would also be an ideal product to take on holiday to use to touch up whilst you are away before a night out"
74.9%

nice shade

"nice shade easy to use"
74.9%

good invention

"this is such a good invention i love it"
74.9%

would happily

"i never really worried about dark roots when i was younger and would happily leave them there until i wanted to be fully honey gold again which meant i could get away with highlights every three months"
74.9%

perfect match

"the colour was perfect match for my now blonding highlights"
74.7%

life saver

"a real life saver!"
74.6%

good match

"golden brown was a good match for my dark brown hair which has lots of gold and caramel highlights does a pretty good job of covering my few grey hairs do not know how good it is for grey tramlines"
74.5%

residual colour

"a bit of residual colour after one wash but not very much and the product does not claim to be a permanent colour"
74.4%

retouch colour

"i usually have a can for those days getting to the salon for a retouch colour"
74.4%

temporary colour

"this is a temporary colour until the hair salons re open"
74.4%

very convenient

"very convenient"
74.4%

just great

"so easy to use and instant grey cover just great"
74.4%

effective coverage

"effective coverage of grey roots much more so than numerous others i have tried"
74.4%

lasts through

"will be interesting to see if it lasts through to next wash but so far so great"
74.4%

works wonders

"works wonders"
74.4%

very useful

"it was very useful during lockdown"
74.3%

suited me very well

"this product dark blond suited me very well because it was easy to apply once i had styled my hair"
74.3%

fast and easy

"fast and easy to use"
74.2%

absolute fine

"the first bottle was absolute fine the second is like water i had to throw in the bin it’s as if the formula has been diluted"
74.2%

tram lines no problem

"this works really well covers up tram lines no problem!"
74.1%

feel great

"makes you look and feel great"
74.1%

good number

"i've been an amazon customer for a good number of years and appreciate sellers that care for their customers and their products"
74.1%

quick and easy

"very quick and easy"
74.0%

easy & quick

"so easy & quick to apply "
74.0%

good purchase

"good purchase"
74.0%

professional colourings

"very effective between professional colourings"
74.0%

honey gold

"i never really worried about dark roots when i was younger and would happily leave them there until i wanted to be fully honey gold again which meant i could get away with highlights every three months"
74.0%

shade online

"so pleased to find this shade online as it seems to have disappeared from the shops"
74.0%

confidence boost

"never had i seen a dramatic change after going to the mirror to see the effects the confidence boost was massive"
74.0%

bigger problem

"men losing their hair has become a bigger problem over the last couple of years as the pressure of social media and personal appearance is increasing to look your best"
73.9%

great solution

"however now my natural colour is grey with hints of white i've gone for a full head colour which means those roots show up much quicker and as i don't have the time to visit the hairdressers every three or four weeks this is a great solution"
73.9%

good shake

"make sure you give it a good shake before spraying don't brush again until dry as its a wet spray"
73.9%

good thing

"the good thing about it is its quick to use"
73.9%

with results

"i went for the dark blonde due to comments on the effects of the brown and i’m so pleased with results"
73.8%

spray paint

"like spray paint"
73.8%

wicked product

"wicked product especially with this luck down"
73.8%

great coverage

"great coverage but best to use once you’ve styled your hair"
73.7%

dresser appointment

"a magic product which gives a really good root cover when you are heading to your next hair dresser appointment"
73.7%

hairdresser appointment

"great product to hide grey hair between hairdresser appointment"
73.7%

lasts till

"and lasts till you wash it out great for root touch ups amazing price too and a must have in your beauty bag"
73.6%

brown colour

"i have dark brown roots and this colour matched them perfectly however i dye my hair a dark blonde very light brown colour so this just made my roots look even more obvious"
73.6%

marvel character

"needed brown roots to dress as a marvel character and it looked great but makes your hair feel like straw"
73.5%

good and easy

"bought this for those in between colour days and it's really good and easy to use"
73.5%

innovative product

"impressive innovative product easy to use"
73.5%

cheaper products

"i have tried cheaper products previously but will be sticking to this one in the future i absolutely love it"
73.5%

lasts until

"lasts until you wash your hair again"
73.2%

even better

"i got it on primeday so even better"
73.2%

says magic

"i am very happy with this product it does what it says magic!"
73.0%

lifesaver product

"this is a lifesaver product"
72.6%

forehead love

"brilliant product i have been using the dry shampoo but leaves a residue on the forehead love how this has a nozzle for a more accurate spray covers really well very happy "
72.5%

salon appointment

"absolutely love this covers my roots perfectly when i need to touch up prior to pending hair salon appointment"
72.1%

great cover

"a great cover up for your greys but don't scratch your head as it comes off in your nails"
71.8%

right place

"takes a bit of practice to aim at the right place"
71.8%

decent saving

"that means i get an extra couple of weeks between salon visits which equals a decent saving of time and money over the year"
71.6%

blonde works

"amazing product works a treat dark blonde works great for medium brown hair"
71.6%

grey hairs

"i’ve loved being able to go out with no grey hairs thanks to this product ❤️"
71.6%

better option

"a better option then dying hair imo"
71.4%

product thankyou

"good product thankyou"
71.0%

recommend this

"a great product easy to use would recommend this for root touch ups"
70.9%

lifesaver ever

"best hair lifesaver ever during lockdown"
70.9%

temporary products

"best of these temporary products i have tried"
70.7%

between colour

"excellent in between colour looks great no grey"
70.3%

natural colour

"it blends with my sort of natural colour and hides the grey completely"
70.3%

good essential stuff

"good essential stuff"
70.2%

wash out easy

"will last days but will wash out easy"
69.9%

perfectly when

"absolutely love this covers my roots perfectly when i need to touch up prior to pending hair salon appointment"
69.9%

works great

"works great"
69.5%

great purchase

"great purchase"
69.5%

dramatic change

"never had i seen a dramatic change after going to the mirror to see the effects the confidence boost was massive"
69.3%

rather too strong

"i like it but it's rather too strong for my hair"
69.2%

perfect solution

"perfect solution to lockdown and dealing with roots and grey showing through"
69.1%

hairline greys

"i use a wipe over my forehead to do the front hairline greys when spraying"
68.9%

dries quickly

"easy to apply and dries quickly"
68.8%

under your nails

"you’ll get the colour under your nails"
68.7%

bald patch

"its a good product for people who have a slight bald patch"
68.7%

quite easily

"suggest you use an old towel to cover clothes and skin although it did wipe off my skin quite easily with water"
68.5%

first class

"first class"
68.3%

much cheaper

"much cheaper than boots and don’t have to leave home"
68.1%

considerably long

"one lasts a considerably long time good coverage"
67.6%

still soft

"covers the grey and my hair is still soft"
67.4%

great for a quick

"so great for a quick fix"
67.4%

quick delivery

"great product great price quick delivery"
67.1%

matches the photos

"easy to work color matches the photos"
67.0%

really useful

"really useful smf does the job"
66.9%

great grey coverage

"great grey coverage"
66.8%

much quicker

"however now my natural colour is grey with hints of white i've gone for a full head colour which means those roots show up much quicker and as i don't have the time to visit the hairdressers every three or four weeks this is a great solution"
66.2%

increase the price

"i just hope they don’t increase the price!"
66.0%

pleased with

"i'm very pleased with it"
65.8%

light blonde

"effective but would prefer a lighter shade can't seem to find extra light blonde"
65.8%

quite accurate

"spray is quite accurate covers grey well and does not end up smudged all over your face"
65.6%

pleased with product

"pleased with product"
65.3%

grey roots perfectly

"covered my grey roots perfectly"
65.3%

great little few saver

"it's good in an emergency a great little few saver wh en roots need doing"
65.3%

look your best

"men losing their hair has become a bigger problem over the last couple of years as the pressure of social media and personal appearance is increasing to look your best"
65.2%

touching up my roots

"covers my grey parting and and has made my realise i can leave touching up my roots at the hairdressers for longer now if the need arises!"
65.1%

nice shine

"has a nice shine but remember it’s temporary and the colour will always come off on your fingers when you comb your hair"
64.8%

does the job perfectly

"it's a small bottle but it does the job perfectly covering my grey roots with the fine spray"
64.8%

easy to apply

"well can i say except i wish i had found this little gem earlier it is so easy to apply and stays in until you wash your hair again "
64.8%

managed to colour match

"i somehow managed to colour match perfectly and it really does last until the next wash"
64.5%

really great

"really great product been using it for a few years now "
64.2%

easy and simple

"i love this so easy and simple and takes 30 seconds highly recommend this 😀"
64.2%

good for touch

"good for touch up"
63.6%

really easy to

"really easy to use"
63.6%

quite easy to

"quite easy to use but takes a few goes to work out where to point and how far away to hold it"
63.6%

affordable and does the

"affordable and does the job"
63.6%

love this ideal

"i love this ideal for when my roots start growing through before i get chance to see the hairdresser"
63.5%

very easy to

"this is a spray on colour very easy to use"
63.4%

touched up roots product

"i am my wifes hairdresser during lockdown touched up roots product was easy to use and great colour match"
63.4%

temporary basis

"using a cap helps with the amount of root hair strands i want to colour on a temporary basis in between visits to the hairdresser and of course the coronavid19 situation"
63.1%

very noticeable

"have light mid brown hair with some very noticeable greys at the front"
63.1%

easy to spray

"easy to spray on but a temporary solution"
63.0%

great for my roots

"was great for my roots during lockdown "
62.9%

happy with

"she is happy with it"
62.8%

no problems with seller

"no problems with seller"
62.7%

disappeared ' in seconds

"grey hair 'disappeared' in seconds!"
62.6%

recommend easy to use

"would recommend easy to use too!"
62.6%

very good product

"very good product to touch up roots and make hair last an extra week or 2 until going to hair dressers"
62.6%

great stays

"this product is great stays on"
62.5%

spray and style

"if you spray and style you’ll find it’s quite a messy process"
62.4%

works very well

"this works very well on my hair"
62.3%

very nice colour

"it's very nice colour and good price"
62.3%

great for a quick cheat

"this is great for a quick cheat when you dont have time to get your roots done properly"
62.2%

with this luck

"wicked product especially with this luck down"
62.2%

well easy to

"covers well easy to use and covers those pesky greys!"
62.2%

well pleased

"well pleased"
62.2%

most importantly

"i also recommend having a towel draped over your shoulders so the spray will then not get onto your clothes and most importantly get a black pillow case"
62.0%

bloody brilliant

"bloody brilliant"
62.0%

liked the colour

"liked the colour but would have preferred a spray rather than a straight spray as find it is difficult to hit the correct place"
62.0%

fine spray

"it's a small bottle but it does the job perfectly covering my grey roots with the fine spray"
61.9%

great colour match

"i am my wifes hairdresser during lockdown touched up roots product was easy to use and great colour match"
61.8%

this stuff

"wow this stuff is good!"
61.7%

very good standby

"very good standby to cover grey roots before your next visit to hairdresser used in the lockdown"
61.6%

happy with the results

"i'm really happy with the results"
61.5%

done properly

"this is great for a quick cheat when you dont have time to get your roots done properly"
61.4%

it's great

"it’s great!"
61.4%

colour match was good

"colour match was good"
61.3%

good as expected

"not good as expected"
60.9%

great for emergencies

"great for emergencies"
60.9%

works as described

"fantastic product works as described"
60.8%

your nails

"a great cover up for your greys but don't scratch your head as it comes off in your nails"
60.7%

works well on the roots

"works well on the roots"
60.7%

colour is exact

"the colour is exact but it leaves the hair really matte don't spray too much"
60.6%

touching up roots

"perfect for touching up roots but can feel a little sticky on your hair"
60.5%

stuff is great

"honestly this stuff is great"
60.5%

found it easy to

"i loved this in these current times no hairdresser to sort my roots i was happy with this and found it easy to use "
60.3%

these colours are perfect

"these colours are perfect and the spray stays in for some time after 24 hours"
60.3%

hope it helps

"i hope it helps"
60.3%

work color

"easy to work color matches the photos"
60.0%

loved this

"i loved this in these current times no hairdresser to sort my roots i was happy with this and found it easy to use "
59.7%

it's perfect

"i get thus ready before i start hey presto it's perfect"
59.6%

will be fine

"follow instructions and you will be fine"
59.6%

end result is amazing

"the end result is amazing"
59.5%

recommend as a quick

"would highly recommend as a quick fix "
59.5%

matched them perfectly

"i have dark brown roots and this colour matched them perfectly however i dye my hair a dark blonde very light brown colour so this just made my roots look even more obvious"
59.5%

purpose very nice

"serves the purpose very nice"
59.3%

very good price

"very good price for this product"
59.3%

love this product

"love this product!"
59.3%

helpful and supportive

"firstly i'd like to thank the seller for his her their top customer helpful and supportive service throughout"
59.2%

keeping my roots blended

"very useful for keeping my roots blended between colour treatment"
59.1%

good few sprays

"easy enough to apply but does take a good few sprays"
58.9%

very light hand

"a very light hand is needed"
58.9%

covering my grey roots

"did the job though in covering my grey roots"
58.8%

touched my hair

"i like how easy it is to use however it did come off in my hands if i touched my hair and it does make it feel like there's a load of build up in your hair"
58.8%

amazing coverage

"amazing coverage"
58.6%

scalp forehead

"very good product i read the reviews as it is tricky to use best if another person applies it you need to cover up and wear an old top as it squirts quickly with a lot of product so have wet wipes to hand to quickly remove too much from your scalp forehead"
58.5%

recommend this product

"i would recommend this product as it is very easy to use"
58.5%
...

Compare Emotion analysis

4 x La Riche Directions Semi-Perm Hair Colour Apple Green

Positive tone

Neutral tone

Negative tone

41.9% 26.8% 31.3%
  neutral 26.8%
  worry 26.1%
  happiness 21.6%
  love 5.3%
  relief 4.8%
  fun 4.8%
  sadness 3.8%
  surprise 3.0%
  enthusiasm 1.5%
  joy 1.0%
  hate 0.8%
  anger 0.8%
L'Oreal Magic Retouch Mahogany Brown Temporary Instant Root Conceale..

Positive tone

Neutral tone

Negative tone

30.9% 32.5% 36.6%
  neutral 32.0%
  worry 28.7%
  relief 10.4%
  happiness 10.1%
  fun 5.5%
  sadness 3.8%
  love 2.5%
  fear 2.2%
  surprise 2.2%
  hate 1.4%
  anger 0.5%
  empty 0.5%
  enthusiasm 0.3%

* analysis performed using Artificial Intelligence (AI) methods, data for the analysis has been gathered from multiple publicly accessible sources.
** strength is the level of sentiment expressed in a sentence, phrase or keyword. It ranges from 0 to 100%
prices and sales statistics are updated daily

last analysis update 2024-04-26